Veldeman group is a 100% family business founded in 1954 and now active throughout Europe and also in some other areas of the world. The core activity is the development and production of high-quality sleeping systems for the middle and higher market segment.In order to optimally respond to the wishes and needs of these market segments, the group works with a multi-brand strategy. With a very distinct focus for each brand. Over the years, a number of spin-offs have developed from the core activity, including a project business (including hotels) department, an industrial joinery and its own revolutionary glueless pocket spring production. Veldeman group is also a supplier of sleeping comfort for private label customers.
The story of the Veldeman group starts in 1954 with the meeting between a rope merchant and the shop daughter of a furniture store in Runkst, a neighborhood in Hasselt.
The two decide to join forces. Literally. With the rope they tie the steel springs, used by the furniture maker in the seats of upholstered armchairs, together to form a mattress core.
They carefully finish them with a comfortable top layer and bottom and a graceful edge. The first Velda mattress is born.
Valère Veldeman, a rope trader, is now a mattress trader. A first, modest production workshop is being set up behind the shop.
Valère Veldeman further expanded the company into a group that currently has almost 500 employees and is considered one of the largest and most expansive industrial manufacturers in the mattress and bed sector.
In 1989, Valère Veldeman handed over the management of the family business to his son Marc. This transition quickly translates into the introduction of innovative sleeping concepts, diversification in brands for specific target groups and internationalization of both sales and production.
Since 2017, the third generation has also come on board and a sustainable future for the Veldeman group is assured.
After a thorough corporate reorganization in recent years, Veldeman group got a very flat structure. This enables very short and direct decision lines, allowing the organization to respond quickly to any evolution in each of the markets in which it is present.
After a thorough corporate reorganization in recent years, Veldeman group got a very flat structure. This enables very short and direct decision lines, allowing the organization to respond quickly to any evolution in each of the markets in which it is present. Veldeman group employs just under 500 people in 5 countries. The largest share of this is represented by production employees in Oudsbergen (Belgium) and Autun (France). Since the carve-out of the bed department in 1989, the focus has been on the core activity – the development and production of high-quality mattresses and sleeping systems for a broad target group. This brought new oxygen and still ensures great dynamism in the organization. In recent years, the company has placed extra focus on sustainability and preparing for the digital transformation. The activities in the project department are also increasing year after year and ensure a complementary integration of the group.
Veldeman Group NV
Industrieweg Noord 1153
BE-3660 Oudsbergen (Opglabbeek)
Belgium
T. +32 89 36 66 00
VAT BE 0430.621.701
Belgium, Oudsbergen
France, Autun and Confolens, Sleeping comfort
Poland, Gniezno, Sleeping comfort
The products of the Veldeman group find their way to customers throughout Europe and beyond.
As a true family business since 1954, we have always been focused on sustainability in a broader sense. We think it is very important to only manufacture products that we can fully support. Both in terms of quality and in terms of production process: every decision is internally tested on sustainability parameters. Our colleagues are our most important assets and we are committed to actively improve their wellbeing.
In the design process we use the principles of ecodesign as much as possible. Our R&D team is constantly innovating. We learn more about circular economy every day and we first apply these new insights insight to our vel_you range. Vel_you is our most progressive, circular collection. We then systematically implement the vel_you methodology into all our other products.
It is also essential for us to invest in our employees in a sustainable way. People make all the difference. We strive to create an inclusive, respectful environment where everyone feels heard and seen. Our HR team is constantly working on initiatives related to wellbeing, ergonomics, motivation & diversity.
We offer opportunities to students as much as possible and we enter into all kinds of cooperations with schools. We also enjoy working together with the social economy. In general, we strongly believe in partnerships and always try to build long-term relationships.
We specifically strive for this in accordance with the Sustainable Development Goals (SDGs). We achieve many sustainable objectives every year, and the SDGs serve as our guideline. Since 2020 we can proudly call ourselves SDG Pioneer. We are currently participating in the SDG Champion track. This trajectory zooms in deeper on the SDGs that are most relevant to our company.
